Turn Up the Heat: How Parlor 313 Preps for a Stylish Summer Surge
05.16.2025
As temperatures rise and the days grow longer, summer isn’t just a season—it’s a whole mood. At Parlor 313, we believe it’s also one of the biggest opportunities to grow your business, elevate your brand, and connect with your clients in fresh, vibrant ways. Whether you’re a stylist, salon owner, or beauty boss, summer is the season to shine—and we’re here to help you make it count.
From trending services to smart marketing and community connections, here’s how Parlor 313 helps businesses like yours thrive during the summer season.
Seasonal Services That Sizzle
Summer brings a surge in clients looking for low-maintenance, high-impact beauty solutions—and your service menu should reflect that. At Parlor 313, we work with salons and beauty businesses to curate seasonal service menus that respond directly to summer needs.
Must-Have Summer Services:
Blonding & Sun-Kissed Balayage: Clients crave lighter, brighter hair this time of year. Offer customized blonding packages or “sunlit strands” balayage promos.
Keratin & Smoothing Treatments: Humidity control is a must. Market these services to frizz-weary clients heading on vacation or prepping for big summer events.
Hydration Facials & Scalp Therapy: Skin and scalp health can suffer under the sun. Position these services as essential summer self-care.
Nail Art & Pedicure Packages: With sandals and beach days ahead, foot care and bold nail art become even more in demand.
These seasonal offerings not only increase service ticket totals, but also position your salon as in tune with client lifestyles and trends.
The Power of Summer Promotions
If you want your summer calendar booked out, now’s the time to launch smart, seasonal promotions. Parlor 313 provides marketing support and branded content ideas to help your campaigns stand out in an oversaturated market.
Promotion Ideas That Convert:
“Glow Up” Bundles: Combine popular services (e.g., highlights + deep conditioner) at a slight discount to boost the value and drive upsells.
Referral Rewards: Summer is social—capitalize on word-of-mouth by rewarding clients who refer friends.
Vacation Ready Packages: Curate travel-friendly services like waxing, lash lifts, and travel-sized retail kits.
Midweek Madness: Fill slower midweek spots with flash deals promoted via social media.
Our creative team at Parlor 313 helps design eye-catching, brand-consistent visuals and messaging to launch these promotions with flair.
Retail That Radiates
Don’t sleep on retail. Summer is a golden opportunity to boost product sales with seasonal essentials that solve real client problems.
Stock Up On:
UV-protectant hair sprays
Color-safe shampoos and leave-ins
After-sun skin soothers
Travel kits and TSA-friendly miniatures
We also help salons set up in-store displays and social media content that educates and encourages clients to bring home the products their summer beauty routine demands.
Seasonal Content That Engages
You’ve got the services and the promotions—now it’s time to shout it from the rooftops (or at least your Instagram). At Parlor 313, we specialize in branded content strategy that’s tailored to your unique voice and business goals.
Summer Content Ideas:
Before/After Reels of transformations and summer-ready styles
Stylist Picks for go-to vacation products or favorite summer tools
Behind-the-Scenes Stories of staff prepping for weddings or events
Tutorials on beachy waves, braids, or sun-safe skincare
Community Events & Collaborations
Summer is full of festivals, markets, weddings, and outdoor events. These are perfect opportunities to position your salon as a lifestyle brand rather than just a service provider.
Local Activation Ideas:
Partner with a local boutique for a “Sip & Style” event.
Sponsor a spot at the farmers’ market for product demos or mini services.
Host a “Summer Glow Up” event in-salon with swag bags and exclusive promos.
Offer styling booths at charity walks, pride events, or bridal shows.
Staff Motivation & Summer Scheduling
Don’t forget about your team! The summer surge can be exhilarating—but also exhausting. It’s essential to support your staff with smart scheduling, wellness moments, and shared goals.
Summer Staff Tips:
Allow for flexible scheduling to accommodate team vacations.
Run fun internal contests for retail sales or pre-booking percentages.
Offer summer-themed incentives like gift cards, beach gear, or spa days.
Celebrate team wins with monthly social outings or in-house lunches.
Your Summer Success Starts Now
At Parlor 313, we specialize in supporting beauty professionals who are ready to take ownership of their careers. Our private suites are beautifully designed, fully customizable, and loaded with amenities like 24/7 access, on-site laundry, marketing support, and a collaborative community of like-minded beauty entrepreneurs. Leasing with us means you're never just "on your own"—you're backed by a team that genuinely wants to see you succeed.
If you're ready to elevate your esthetician career, enjoy true independence, and unlock your full earning potential, leasing your own space might just be the best decision you'll ever make. Learn more about becoming part of the Parlor 313 community and taking control of your future.